BOAC: Kiss Me Goodnight, Sergeant Major

This ad is basically science fiction to me. I understand the method of its appeal (the no-nonsense Chief Steward and wartime soldier’s song), but I don’t quite grasp why it was supposed to make someone think fondly of their cabin attendants while planning a week away from it all in the Caribbean.

The message I get out of it is  “BOAC—We don’t f*ck around.  And you’d better not, either.”

Actually on second thought, that would be a good organising principle for an airline or two to heed today.