I like the serious tone of the “fight fear, fight distress, fight chaos” ads, but they do occasionally strain credulity. In the ad below you will see a CC-130 respond to an aircraft crash in the Arctic by deploying supplies and para-rescue jumpers. The position given in the video is N69° 26′ 00″ W134° 01′ 35″ (plotted here on Google Maps); it is about 40-50km (21-26 nautical miles) west of Tuktoyaktuk, NWT (CYUB).
The closest CC-130H-equipped Canadian search-and-rescue unit is 442 Transport and Rescue Squadron, based at CFB Comox, BC (CYQQ). At a block speed of roughly 290 knots, a CC-130H will take a little over four hours to reach the crash site from Comox. The average January low in Tuktoyaktuk is -18°C; are the odds good for a cabin full of civilians surviving four hours in a wet, snow-filled environment with no external heat sources?
Maybe. In October 1991, BOXTOP 22, a CC-130 resupplying CFS Alert, crashed 30km short of the runway. Of the eighteen crew, four were killed in the crash, thirteen survived, and one—the aircraft commander—survived the crash but died from hypothermia during the 47-hour-long rescue effort (blizzards prevented SAR techs from jumping into the site earlier than that). The temperature on the ground was -22C.